Days after it purchased Arizona’s Four Peaks Brewing, the world’s largest beer company today announced a prominent worldwide craft acquisition: London’s Camden Town Brewery. That has been thanks to all of you and the great beers we’ve brewed.
It says that the deal with AB InBev will give it the security it needs to continue with the new brewery.
“Opportunities like this come rarely”.
Camden Town said the deal would allow it to expand its operations to provide its products to more people and grow from a London brewer to a “world famous one“.
Whilst companies such as Guinness have attempted to cash in on the trend for “high end” beers by producing their own series of craft ales, this wholesale purchase of breweries shows that maybe the next step for the big brands is just to buy out the competition.
It’s unlikely that many of those who invested would have predicted Camden Town Brewery’s decision to hand over the reins shortly after.
Craft beer maker Camden Town Brewery has been brought by corporate drinks business AB InBev. AB InBev is going to be our strategic partner, helping us maintain the character and quality of our beers, while giving us access to the investment we need to drive Camden to being ever more successful at home and overseas.
For AB InBev, the deal will see the company add a creative and niche craft beer to its brand portfolio, which now includes world famous names such as Stella Artois and Budweiser. Camden Town has expanded rapidly since it started production in 2010, increasing its original three workers to 95 and selling 12 million pints this year.
The firm’s European director of specialities and craft, Iain Newell, added: “Opportunities like this come rarely”.
“We will support their ambitious plans for the future, using our expertise and global distribution network to help them get their great beer to more people, ” he said.
The acquisition is expected to close by 7 January.