Amazon Prime has 100 million subscribers, reveals CEO Jeff Bezos

Research has also indicated that Prime members spend about $1,300 per year on Amazon.com, $600 more than what the non-Prime Amazon customer spends. Recent estimates suggested that Amazon has about 90 million U.S. Prime members, who pay $99 a year for free two-day shipping, video streaming and other perks. Analysts estimated the service had collected more than 90 million subscribers past year, though it will come as a surprise to very few that this number has been superseded.

In a letter to shareholders early on Thursday, Bezos cited data from market analytics firms comScore and SimilarWeb to highlight Amazon’s dominance in India. The Seattle based company is now routing for India as its most in-demand market in the retail space and the video space. Amazon Seller Services has till now received over Rs. 8,150 crores (around $1.3 billion) investment. In the letter-which can be seen in full here-Bezos praised his company’s “divinely discontent” customers and said setting high standards was the way to deal with “ever-rising customer expectations”. The Prime numbers has topped in India first than any previous geography in Amazon’s history. Prime has as many members as the populations of Spain and Canada combined.

Meanwhile, Amazon still isn’t the king of digital subscriptions – conceding that title to Netflix. The company is investing a lot in original television content.

Meanwhile, Amazon is also looking to make its delivery even faster, with 8000 cities and towns worldwide now getting access to free same-day shipping, he said.

The Prime service is available in nine countries.

Prime Video’s highlights past year included award-winning comedy “The Marvelous Mrs. Maisel”, which won two Critics’ Choice Awards and two Golden Globes, and Oscar-nominated movie “The Big Sick“, Bezos wrote.

The Prime count is also about the same as the populations of the Philippines and Ethiopia, each of which is at around 102 million.

There are 560,000 Amazon employees.

Bezos has been just a modest cagey about sharing Amazon statistics.

Bezos cited Amazon’s continued high marks from independent surveys, including the American Customer Satisfaction Index, as proof that the company continues to invent new ways to please customers, giving them new things they didn’t realize they wanted.

The Amazon logo is seen at the Young Entrepreneurs fair in Paris

 

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