Facebook plans to swerve EU privacy law with new policy

In practice, the change means the 1.5 billion affected users will not be able to file complaints with Ireland’s Data Protection Commissioner or in Irish courts.

The current consensus view is that USA banks may be on relatively safe ground-for now.

Tamzin Evershed, head of legal at Veritas Technologies, said while many businesses are aware of the regulations, they do not know the consequences of non-compliance. If, for example, there are 20 processes scattered across 20 systems dealing in isolation with data acquisition, data profiling and data quality, should there be data anomalies, the company would have to look for and fix it in 20 places (that is after confirming which of those processes are correct or incorrect). Don’t assume that your vendors or clients are clear on the differences and responsibilities. “The survey also revealed strong investments from organizations striving to stay ahead of May 2018’s “secure by design” requirement stipulated within the EU’s General Data Protection Regulation (GDPR)”.

It’s still unclear how European Union regulators would impose these penalties on USA companies that do not have a permanent presence in any European Union country, but the scale of the potential fines should mean that even US -only companies should be taking the new rules seriously.

Ms Evershed said: “One of the key challenges that many companies are facing is the complexities around effectively managing their data regardless of where it sits in their organisation”.

When the GDPR comes into effect on the 25 of May, data will no longer be an asset that companies simply harvest from customers and end users.

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The FAQ provides more information about what information is shared with developers and third parties, as well as what kind of data the company records and why. For example, being certified for the cross-border data transfer framework is only relevant to the protection of personal information in transatlantic data flows.

The definition of “personal data” under the GDPR is far broader than the similar USA concept of “personally identifiable information” (PII). That ranges from name and email address to physical dimensions like height as well as movement information.

Definition of processing. This definition is very broad.

“Companies need to have complete visibility into data, including what information is stored, how it is used, who owns it and who accesses it”. All must be done securely and within the rights of the customer.

Make sure your staff are trained to recognise and report data breaches as soon as they occur.

Importantly, not only must you have a gateway to handle data but in all cases (even where you have consent) you must comply with the data protection principles.

The goal for collecting the data should be explicit and limited; consent is not open-ended, covering myriad types of processing or lasting an unspecified length of time. These enablement efforts will also educate marketers on how suppression will prevent them from emailing contacts for whom we lack appropriate consent information. “Consumers deserve the opportunity to opt in to services that might mine and sell their data – not to find out their personal information has been exploited years later”.

Data protection by design.

The text of the new articles in the GDPR grants users, inter alia, new rights, and creates the European Data Protection Board.

Cyber cross-jurisdictional risks not only occur in connection with data breaches. It introduces new rights (such the right to have personal data removed or amended), as well as strengthening existing rights. Your client (s) will most likely have the role as a Data Controller. These may have to be made available to a DPA upon request. There are multiple ways for United States companies to comply with the GDPR, including establishing “standard contractual clauses” or “binding corporate rules” (which some companies find to be a burdensome and lengthy process) or utilize the “Privacy Shield” framework. The regulation will also impose “privacy by design” and mandatory breach notification within 72 hours of the breach. Therefore, they can violate GDPR. That is why the “Privacy Shield” has been necessary – because European regulators considered the U.S. an unsafe territory for the data of EU citizens. In the end, a single USA company will have multiple laws with which to comply.

What Is the Territorial Reach of GDPR?

Privacy protections need serious teeth, so that agencies like the FTC can levy fines, he said.

“The GDPR and European Union consumer law set out specific rules for terms and data policies, which we have incorporated for European Union users”, Stephen Deadman, Facebook’s deputy chief global privacy officer, told me over email.

Private keys are only one of the possible issues. Also, the number of users who can see a teen’s hometown or birthday is limited.

In summary, GDPR compliance is particularly complicated, and the stakes are unusually high. But the costs have to be weighed against risks such as financial penalties and reputational damage.

Credit Ivan Marc


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