A mother is furious after her five-year old daughter Isis, was refused permission to print her name on a Nutella jar at a promotional stall.
She said staff initially also refused to create a label for Isis’ brother Odhinn, requesting proof that these were the children’s real names before eventually deciding that the boy’s was acceptable.
Nutella, which has been offering personalised labels since October, has insisted that they are unable to make her a label as her name doesn’t meet community standards.
When Taylor was purchasing the personalised jars, a campaign Nutella launched in September, the name “Odhinn” and “Isis” were both flagged up by the shop’s computer as being “problematic”.
Taylor said she refuses to allow the terror group to negatively appropriate her daughter’s name. In a similar manner, she named her son after the Nordic god.
“The aim of the campaign is to give fans of Nutella the chance to personalise their favourite hazelnut spread in a fun and joyful way. I pointed out this was their interpretation of her name [but] Craig was not for shifting”.
“This negative publicity of such a attractive name needs to stop now”.
ISIS (Islamic State of Iraq and Syria) has come into common parlance only in the past two years, an alternative name for IS (Islamic State), Daesh or ISIL (the Islamic State in Iraq and the Levant).
‘Luckily my daughter is five and does not understand this yet, but she soon will, as she already reads her name in papers and magazines’.
In a statement, Ferrero Australia confirmed the label in question was not approved for printing due to its sensitive nature.
“I’m really quite upset by this”, Ms Taylor recalled telling an executive, the Herald reported.
“Like all campaigns, there needs to be consistency in the way terms and conditions are applied”, the company said in a statement.
“This is an acronym that is used incorrectly by the media that Nutella are supporting”, said the aggrieved mother.
Last week, Conservative MP Rehman Chishti wrote to Prime Minister David Cameron, calling on the Government to start using the name Daesh to refer to the group.
But she added that many people now feel compelled to comment when they see it.